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Be in the know when it comes to SEO!
Having a website is great for your business, but that URL needs to be supported. That’s where SEO comes in.
SEO should optimize, or improve how your business, products, and services are represented online. The average person will likely search for “things” rather than your business name. Those “things” are referred to as keywords, and keywords help search engines populate search results.
Example of SEO:
Searching – Instead of Betty searching for Fine Fashions Co. by name, she’ll likely search keywords such as “trendy jeans in Grand Rapids, MI” or “low priced high fashion in Holland, MI”. If location doesn’t matter, she’ll leave that part off.
Results – After Betty clicks search, Fine Fashions Co. appears on the first page of the search results because it has identified the same or similar keywords. The listing even shows a click-to-call and a simple website click.
The Success Factors – Fine Fashions Co. has a Fashion Blog where they highlight top trends, discuss their cost-effectiveness, and their overall quality. Plus, each product includes a picture and a description with keywords. The contact information is listed clearly and accurately on each page, as well as on a separate Contact Us page. They have strong SEO; each post and description influences keyword recognition in search engines.
Search Engines include Google, YouTube, Bing and many others. In each of these search engines, you want your business to appear in the results with accurate and timely information!
As a business owner, it is important to think about your website SEO. Here are a few questions you should ask yourself:
- Do we capture keywords often and effectively?
- Are our headings and descriptions accurate?
- Do we offer a simple click-thru option or click-to-call option?
- Are we making updates to services and products in a timely manner?
SEO takes a bit of tech know-how, word savvy, big picture thinking, and time. As a business owner, time is likely not on your side. But it is on ours! We are experts in SEO and we are willing to help you build that back-end aspect of your website for those front-end returns.
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Your searchability is our success.
We’re here for you! Contact us to learn more.
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